Time to shake it off! Taylor Swift will headline an AT&T DIRECTV pre-Super Bowl show the night before the big game in Houston, Texas, on Saturday, February 4, the company announced on Tuesday, October 4. Whether she will debut new music is yet to be determined!
The performance is in conjunction with an exclusive multi-deal that Swift, 26, just signed with AT&T. A custom 64,000-square-foot venue is being built just for the star and fans will have a chance to get tickets throughout a variety of AT&T promotions and campaigns.
“We’re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways,” AT&T CEO John Stankey said in a statement on its website. “We’re excited to get event tickets into the hands of Taylor’s fans and exclusive content from the event to our customers and celebrate the combination of one of the world’s biggest artists with one of the world’s biggest sporting events.”
Swift already has major sponsorship deals with Apple Music and Diet Coke. She became a brand ambassador for the Coca-Cola company in 2013. Its arch rival, Pepsi, has sponsored the Super Bowl halftime show for years.
This is Swift’s first big music announcement since ending her 1989 World Tour in December 2015. Last month, after Swift’s split from Tom Hiddleston, Gigi Hadid confirmed that the singer is back to work in the studio.
Last year, Swift’s former pal Katy Perry headlined the 2016 Super Bowl halftime show. This time, it’s Lady Gaga’s turn. As Us Weekly exclusively confirmed, the “Perfect Illusion” signed on to be this year’s big musical act.
“It’s not an illusion. The rumors are true. This year the SUPER BOWL goes GAGA! @nfl @FOXTV @pepsi #PERFECTILLUSION #GAGASUPERBOWL,” the star tweeted on September 29, 11 days after Us broke the news.
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